Search Engine Optimisation (SEO) Services

"Not only is my turnover as a result of more enquiries from better overall positions in the search engines, I've just won a £10,000 tender as a direct result of a web enquiry from the catering division of a university." Vertical Leap client manufacturing industrial microwave ovens.

"...And the best part is that these new leads are worth even more to me as they are generated from the natural listings, rather than PPC."

Effective search engine optimisation can make the difference between your business succeeding online, or withering dismally: the gulf really is that huge.

From their position some months ago languishing on fourth and fifth page Google positions, one of the UK's largest fitted bedroom specialists is now reaping the benefits of first page rankings just a little while into their search engine optimisation campaign managed by Vertical Leap.

Quite apart from the extra traffic attracted to their site, the company appears with household name competitors, but they have been able to position themselves as an attractive alternative, effectively re-directing traffic from these established names and enhancing their branding at the same time.

An almost perfect cost-effective way of generating serious business enquiries

At its best, natural search engine optimisation is an almost perfectly cost-effective way of generating serious business enquiries. But in an increasingly competitive arena, you need an agency with a proven background on your side.

Effective SEO is the art of organising and presenting your website to the search engines to ensure relevancy, credibility and accessibility.

The search engine optimisation team at Vertical Leap work tirelessly on your site to make this happen.

Search engine optimisation is not linear. Unlike a book with a cover, a middle and an end, our mission is to ensure that prospective customers find the information they want on your site. The sooner they find it, the less likely they are to leave.

Every page counts

To that end, we'll work on every page of your site, to make sure it is working as hard as possible to attract those paying customers. Another Vertical Leap client, one of the largest specialist letting agents in the UK often features twice on first page search engine results: once with a link to their home page and then again with the specific page which answers that search query. Result? An authoritative presence which confirms them as the most reliable source on that page, and of course one less competitor on that all important first page.

Shouldn't you be enjoying results like these?

A brand new travel insurance site - an ultra-competitive arena - and yet in under 12 months the returns from their organic, or natural search engine optimisation campaign are equal to their Pay Per Click campaign, at a fraction of the cost.

A company selling window shutters is currently enjoying its best ever quarterly performance, with traffic at unprecedented levels - almost four times more since they appointed Vertical Leap.

Effective Search Engine Optimisation has other benefits too: we were able to significantly extend the booking season for a client offering goods and services in the wedding sector, from March where sales had traditionally started to fall off, through to September, resulting in a significant increase in turnover and profitability, but also in higher levels of business that were easily manageable.

Vertical Leap cuts through the fog with a simple and clear search engine optimisation (SEO) service that removes the burden completely from a prospective client.

TotalPropulsion™ provides you with the opportunity to outsource the responsibility and accountability for your website's search engine rankings completely.

Vertical Leap's search optimisation service is offered at an all-inclusive fixed price. We take care of everything and manage the campaign with a dedicated Campaign Delivery Manager who implements a proven process for achieving results with the help of a team of search engine optimisation experts and is evaluating the campaign's progress on behalf the client - constantly.

Vertical Leap provides a full SEO process that is essential to deliver qualified leads to our clients via their websites.

Why subcontract my search engine optimisation requirement?

It's not an instant fix: Consistently high rankings that perform are the result of months of hard graft. Can you really afford to risk that build up time with any unproven methodology either from an agency, or dare we say it, re-inventing the wheel yourself?

It's hard work! When you appoint Vertical Leap to manage your campaign, you are effectively buying into your own website team. Quite apart from the research, recommendations, monitoring and implementing of your campaign, do you really have time to spend the required hours contacting, negotiating and setting up the hundreds of quality links sourced client by client by Vertical Leap specialists?

It's too big a picture: Effective search engine optimisation is far more than ‘finger in the wind' marketing. When you sign Vertical Leap you find that a vital ingredient of TotalPropulsion™ is Apollo  the ultimate campaign management tool that gives our Campaign Delivery Managers a unique insight into the progress of your campaign and what actions are best taken to advance it. In the dog-eat-dog search engine results pages, you need serious clout behind your campaign if you are to reap the benefits not only online, but also in your offline marketing activities too.

The main steps are:

On-Page

• Keyword analysis
• Optimisation
• Constant monitoring

Off-Page

• On-going Off-page Optimisation
• Registration to relevant forums
• Search engine algorithms change
• Search engine rankings are tidal
• Web-log / traffic analysis - is the campaign delivering visitors?
• Have rankings dropped? - if so what action is required
• Are there any overall trends in rankings or visitors that need to be considered?

When it comes to monitoring, the keyword is Proactivity. We do not wait to be instructed, or try to sell our clients a higher level of service, the site is monitored and adjustments are suggested, implemented and if required, re-submitted to the appropriate search engines again, by hand. You don't have to do anything.

Off-page Optimisation and Link Building

At the same time a off-page optimisation campaign carries on month after month diligently finding and securing relevant links from other websites, sorting them into categories and verifying them on our client's behalf. This is an extremely important element of search engine optimisation - often overlooked and incredibly time consuming. In order to get twenty relevant 3rd party web sites to link back to our client's own site, we will need to contact the owners of over 100 other sites by hand, every single month.

Think of link building as an online recommendation, a vote of confidence if you like.

But what about accountability? Well, a client may review progress at any time on one of the clearest portals in the business in their own space as well as regular statements detailing progress - all delivered by our technology we call Apollo. Furthermore, we have real people and each client is allocated a dedicated Campaign Delivery Manager who regularly updates his clients with hand-written progress reports.

And so the service is simple, effective, comprehensive and affordable - an all-inclusive price with no hidden extras.